L’Oreal, the world’s largest cosmetics company, came knocking on our doors to help them strategize and launch a new product line for the Indian market. Rarely do Indian agencies get a chance to design and develop a product line from scratch for the French conglomerate, who usually chooses to steer strategy from Paris.
However, for a new line of natural facials that specifically target the economy segment, L’Oreal decided to engage a local agency who understands the Indian market. CCS wowed the client with a research-driven pitch that would throw open a new, untapped niche for the cosmetics giant, while maintainin their brand values.
We are currently in the midst of designing the complete packaging suite and marketing strategy for the product line based on a unique concept that will be unveiled later this year. Stay tuned for more updates.