Ajay Devgn’s NY Cinemas is the first multiplex chain in the world owned and operated by a marquee filmstar. To compete effectively against established players in the Indian market, NY Cinemas wanted to onboard a creative agency that would not only devise an effective go-to-market strategy, but also help execute the vision at the ground-level.
CCS won the multi-agency pitch by presenting a brand philosophy of For the Love of Cinema™ centered around Ajay Devgn’s deep passion for film-making and cinema. We are currently working to implement this core concept, not just in terms of brand strategy and design, but also the interior styling themes for the 100+ cinemas to be launched by NY over the next 2 years. Watch this space for more updates.