A gamechanger in the Indian hospitality industry, OYO has successfully positioned itself as the go-to brand for millennials and new age travellers, making it India’s largest hotel network. However, the company felt the brand identity needed a refresher to make it more youthful and quirky, capturing the adventure of new age travel. The only caveat was - we could not touch their iconic logo.
CCS was upto the challenge. In yet another successful pitch, we introduced youthful, contemporary and quirky motifs using the existing logo, extending their brand identity to a much more vibrant brand system that positions them as the ultimate homegrown millenial brand.
We are currently in the midst of designing the brand identity system for a pilot project of 20 hotels, which should be rolled out by the end of the year. Stay tuned for more updates.