Mars Hospitality was looking to rebrand its hotel property near Mumbai International Airport into a boutique hotel and country club under the masthead Waterstones. CCS revised the complete brand and digital experience, down to the minutest detail and came up with a new visual identity that is more lively and is in tandem with the idea of a boutique hotel. The brand system was comprehensive and could be easily adapted to other marketing collaterals.
Mars Hospitality was looking to rebrand its hotel property near Mumbai International Airport into a boutique hotel and country club under the masthead Waterstones. CCS revised the complete brand and digital experience, down to the minutest detail and came up with a new visual identity that is more lively and is in tandem with the idea of a boutique hotel. The brand system was comprehensive and could be easily adapted to other marketing collaterals.