CASHe, India’s first digital lender using a Social Loan Quotient (SLQ), appointed CCS to reposition their brand strategy to appeal to a younger target audience, while retaining their existing logo. Drawing inspiration from the "social" aspect of the loan platform, we coined the brand tagline "The Social Loan Company" and created a fun, flexible and vibrant brand system, which would inject a youthful energy into the brand communication.
CASHe, India’s first digital lender using a Social Loan Quotient (SLQ), appointed CCS to reposition their brand strategy to appeal to a younger target audience, while retaining their existing logo. Drawing inspiration from the "social" aspect of the loan platform, we coined the brand tagline "The Social Loan Company" and created a fun, flexible and vibrant brand system, which would inject a youthful energy into the brand communication.
