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CFA Institute: Thematic Campaign for Key Financial Conference

The 2016 CFA India conference was based on the theme ‘Strategies for an Emerging Environment’.For a finance flagship conference of this stature CCS was tasked with creating a 'unique' identity for the given theme. We used the seven coloured bars to create a visual identity that relates to the concept of ‘a growing sapling’, as a sapling symbolizes potential, growth and emergence, provided it is well-nurtured through the right strategies. We covered design strategies for various collateral customised for the event, across both print and digital media.

  • Creative Brand Strategy
  • Unique Visual Identity Design
  • Communication Strategy & Content Styling
  • Print and Digital Collaterals