NY Cinemas: Redefining the Indian Cinema Experience

Ajay Devgn’s NY Cinemas is the first multiplex chain in the world owned and operated by a marquee filmstar. To compete against established players in the Indian market, NY Cinemas wanted to onboard a creative agency that would not only devise an effective go-to-market strategy, but also help execute the vision at the ground-level.

CCS won the multi-agency pitch by presenting a brand philosophy of For the Love of Cinema™ centered around Ajay Devgn’s deep passion for film-making and cinema. We are currently working to implement this core concept, not just in terms of brand strategy and design, but also the interior styling theme for the 100+ cinemas to be launched by NY over the next 2 years.

  • Core Philosophy & Brand Strategy
  • Brand Identity Design
  • Cinema Interior Design Theme
  • Uniform Design
  • Cinema and F&B Collateral
  • Branded Merchandize
  • Advertising & PR Strategy
  • eTicketing Website