Waterstones Hotel: Rebranding for Mumbai's Boutique Hotel

Mars Hospitality was looking to rebrand its hotel property near Mumbai International Airport into a boutique hotel and country club under the masthead Waterstones. CCS revised the complete brand and digital experience, down to the minutest detail and came up with a new visual identity that is more lively and is in tandem with the idea of a boutique hotel. The brand system was comprehensive and could be easily adapted to other marketing collaterals.

  • Market Research & Competitor Benchmarking
  • Rebranding of The Visual Identity
  • Marketing Collateral Design
  • Creatives for In-Room & Common Areas
  • Hotel Catalogue & Menu Design
  • Responsive Website Design