Tata Star Bazaar: Campaign Design for India's Leading Hypermarket Chain

One of India's go to Supermarket Tata Star Bazaar contracted CCS to design a national creative campaign for its new Gift Card product. This campaign was composed during the initial stages of the launch of gift cards in india and the campaign played a crucial role in gauging the interest of star bazaar's frequent customers. The content also utilised a logo unit to give the campaign a noticeable identity which could later be applied to marketing material for press and the store's indoor spaces.

  • Strategy for New Gift Card Product Campaign
  • Logo Unit For the Product
  • Newspaper & other Marketing Collaterals
  • Indoor Branding Collaterals
  • Informative Trifold Design